Tuesday, 25 November 2014

ATTENTION PLEASE!

William James (1890): “everyone knows what attention is. It is the possession by the mind, in clear and vivid form, of one out of what seems several simultaneously possible objects or trains of thoughts. Focalization, concentration, of consciousness are of its essence. It implies withdrawal from something in order to deal effectively with others, and is a condition called “distraction” in French and “zerstreuhiet” in German.”
This definition of attention given 124 years earlier might apparently seem to clearly and distinctly define attention. It was until cognitive revolution during 1950s that the definition started to seem incompetent to the aspects and approaches of attention. After which different psychologists started to work on attention experimentally and to define it. Solso defined it as, “ the concentration of mental effort on sensory or mental efforts”. Here, Solso does not forget the mental focusing on stimuli. Titchner was the first to start experiment on attention. He rather used the term “ attensity” to explain an attribute of sensory experience comparable to hue or loudness. He realized the importance when he says that the doctrine of attention is the nerve of the whole psychological system. Although many scientists have made effort to define attention, there has been a reluctancy in defining due to a bunch of reasons. Primary reason is that visual attention is different to auditory which is different from tactual or olfactory attention. Immense work has been done on the former two than the latter two. The other reasons are the conflict in nature of attention. Lets take a look on the nature of attention now.
Lets take an example, at a party I ask everyone to pay attention to the stage where a cake is about to be brought by the hostess. While you are looking at the stage you are expecting a cake, with our past experience we know what a cake looks like, how it tastes. Here. Our attention is space based as we are looking at the stage. Suddenly then a chandelier falls from the ceiling, now your attention is no more towards the stage but rather on the chandelier. This is object based attention. By the same example, we also learn two approaches of attention. When we were paying attention to the stage it was a top-down process, we had expectations to what we are going to attend. Whereas when the chandelier fell our attention was bottom-up as we were not expecting it and was rather sudden.(top-down and bottom-up processes will be discussed in the next post)

If we start thinking about the nature of attention then preliminarily we might be satisfied by thinking it as a resource. Attention is something that helps us focus on a few (often important) stimuli from among the myriad of stimuli that surrounds us at any given time. Attention is the gateway to higher cognitive processes. In his book, Perception and Communication, Broadbent said that attention is the result of a limited capacity information processing system. Another notable aspect of attention that also proves it being resource is that with practice less attention or mental effort is required to do the same act. I also believe that this nature of attention has evolutionary traces of human being. We must always be able enough to select important stimuli to attend to from the unwanted once. The top-down approach of attention would have helped our ancestors to detect unusual and primarily harmful stimuli and survive in the environment.